Extend the life of color treatments and add shine and body with color-enhancing shampoo.
Color-enhancing shampoo helps maintain vibrant hues and shine by infusing colored pigmentation into the follicle shaft. Formulated to extend the time between colorings and to add moisture and enriched tone, these shampoos provide enhanced brilliance while improving scalp and hair health.
Getting your hair colored can be time consuming and costly. Most color treatment last 4-6 weeks, sometimes more depending on the extent of color change and effectiveness of the treatment. Hair growth, shampooing and lack of moisture lead the culprits in fading color and increasing dullness.
Lack of hydration allows separation of the cellular sheath of the follicle shaft and can facilitate color loss. Poor moisture content also reduces nutrient delivery and strength and increases the chance coloring will not have "staying power" or maintain softness and manageability.
Color-enhancing shampoo provides several benefits: One, pigmentation is infused topically to the shaft and acts as a booster to treatments. Though not as long-lasting as professional coloring, color-enhancing shampoos can increase the brightness while avoiding the dull sheen that often accompanies coloring - and, of course, extending the life of your hair color.
Two, shampoos formulated for color treated hair help protect while adding life and body. Using mild surfactants that clean without irritating the scalp, these hair shampoos leave hair refreshed and cleaned without stripping nutrition or fading.
Most color-enhancing shampoos are used in conjunction with hair products to improve your hair's health while acting to "seal in" color. Color enhancement is effective for 2-4 days and can be facilitated by using a transparent sealer styling aid or conditioner. Sealers act similarly to heat protection products in that they coat the follicle shaft helping to seal-in tone and hue, moisture and nutrients while protecting from environmental or heat damage. The benefit is that underlying color treatments are further protected and the time between colorings can be extended in most cases.
Alternating with a shampoo for color treated hair is important. Enhancing shampoos should be used every 3-4 days. In between that time it is important to maintain hydration, add protection, and - as we all want - increased manageability and control. Treatments can decrease moisture leading to dry, fly-away hair and increased breakage. Increasing moisture content on theses "off days" should be a priority to healthy hair and extending treatment life.
A color-enhancing shampoo is an effective way to extend the hue, vibrance and life of color treated hair while adding shine and manageability. Choose the shampoo carefully, have reasonable expectations, and moisturize and protect and you will find the time and expense of color treatments is not as bad as it once was!

